Bella
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Bella *
Portfolio by Isabella Mariani
Current graduate student at LIM College studying Fashion Marketing with an undergraduate degree in Fashion Merchandising. Below you will find out more about me and some of the projects I have worked on.→ About Isabella
Loewe:
Carried Through Culture
Class project- Loewe’s “Bags of Culture” campaign, which is a limited-edition bag collection designed by local artists from 15 countries, is launching on each nation’s major holiday. The marketing strategy includes phased social media teasers, influencer engagement, charity partnerships, and user-generated content. AI-driven personalization and geotargeting are used enhance storytelling, fostering cultural appreciation and exclusivity.
Maison Margiela:
Reconstructed by Margiela
Class project where I developed a comprehensive marketing strategy that aligns with United Nations sustainable development goals 12, 13, and 17. Incorporated Maison Margiela's vision/signature deconstructed aesthetic and proposed they collaborate with local upcycling initiatives. Suggested enhanced brand storytelling techniques to emphasize socially and environmentally responsible messaging, resonating with sustainability-focused audiences while maintaining brand identity.
Thom Browne:
Reimagined Though Technology
Class project where I crafted an analysis of Thom Browne’s digital presence and marketing strategy. I examined how the brand merges traditional craftsmanship with modern deconstruction, appealing to affluent, fashion-conscious consumers. I identified key strengths, while also highlighting areas for improvement while crafting an EMS marketing plan in e-commerce, mobile engagement, and digital storytelling.
Patek Philippe:
Her legacy, her time
Class project where I developed a strategy to introduce Patek Philippe to a new target audience: professional women. The campaign aimed to position Patek Philippe as more than just a luxury watch brand but as a symbol of legacy, empowerment, and craftsmanship tailored for high-achieving women. A key component was promoting the Patek Club, an exclusive community fostering brand loyalty through curated experiences, networking events, and bespoke services. The strategy incorporated digital and social media marketing, influencer partnerships, and experiential activations, ensuring a seamless blend of tradition and modernity. Through targeted messaging and engagement, the plan sought to expand Patek Philippe’s reach while maintaining its heritage of exclusivity and timeless elegance.
